Your pets are everywhere! At an ever increasing rate, Petfinder visitors are viewing your pets on a mobile device, like an iPhone or tablet. This is an amazing achievement for homeless pets and with the rate in which mobile technology advances, we want to be sure your pets can continue to be found easily on all gadgets.

In order for your pets to be seen by adopters on all devices, we need to update the way pet descriptions are added to pets. Starting March 1, we will no longer be able to accommodate HTML code or the current editing tools in pet descriptions.

What does this mean? If you simply type your pet descriptions into the box when adding a pet, you will not notice any changes. Some Petfinder members use HTML codes in pet descriptions to change the pet description font size, color and placement. Additionally, there are editing tools at the top of the pet description box that allow you to bold or italicize text and more. These tools will no longer be available by mid-February.

Why? Technology is ever-changing. More than 30% of potential adopters are viewing your pets on a mobile device like an iPhone or tablet. To ensure that your pets can continue to be viewed on a multitude of mobile devices and remain sharable on Facebook and beyond, we need to remove any code that may cause issues when your pet description data is transferred. Keeping pet descriptions in plain text will keep your pets easily visible by adopters regardless of their choice of technology.

By now you have likely seen our new Pet Profile layouts, which make your photos and pet descriptions stand out more than ever before, eliminating the need to include HTML. Keeping extra formatting out of pet descriptions ensures your Pet Profiles are portable, however your adopters choose to view them.